Through the connectivity of different cultures, technologies and living environments, the retail sector is increasingly varied and experimental. At the same time, the uncertainties of the last two years have shown that free international trade between nations and continents is a fragile asset. Retail chains have been severed and the availability of energy and raw materials is limited. Creative stopgaps, as well as analogue and digital elements that appeal to all our senses, give new impulses for urban retailing. On the way to a retail metaverse, high-touch meets high-tech. Dr. Jons Messedat teaches the Construction and Space module at HAWK Hildesheim with a focus on Corporate Interiors. After studying Architecture and Industrial Design, he completed his doctorate at the Bauhaus University Weimar on corporate architecture. In 2018 he was appointed by the Architektenkammer Niedersachsen (Lower Saxony Chamber of Architects) as part of the jury for the State Prize for Architecture.
